Internal and External causes of business failure 2.3.3
High failure rate of new business The highest rate of business failure is amongst new businesses (start-ups). It should be pretty obvious why this is the case: Difficult to test a business model without trading Easy to be over-optimistic in the business plan Competitor response is often aggressive Management may lack experience Among the most common reasons why new businesses fail so frequently are: 1. No demand for the business idea Poor market research and unrealistic plan Competitor response Just a bad idea - was doomed to fail 2. Good idea, but poorly executed Wrong people; poor management Growth is too quick (over trading) or too slow Failure to manage cash flow A competitor grabs the good idea and does it better 3. External shocks Economic change e.g. sudden decline in market decline due to recession Legal and social change e.g. change in legislation impacting demand or increasing costs Why do Established Businesses fail? Internal re