Edexcel Business A Level Revision

Portfolio analysis is a method of analysing a business' product according to their potential. It is based on the Boston matrix, which assesses each product in terms of the market growth in its segment plus its market share. It can be used to priorities resources such as cash to put behind its marketing spending. It may also be the starting point for selling off some brands to focus on others. The aim is to provide a framework for a business to look at the opportunity cost of investing in its different product, for example where to spend limited marketing budget for the greatest return. This can be developed into international portfolio analysis, which can look at a country's attractiveness, for example market size, compared with its strength, for example market share. For more on Boston Matrix, go to... http://edexcelbusinessalevel.blogspot.co.uk/2017/01/product-portfolio-boston-matrix.html

Business Objectives - is a goal set by a business, usually in the medium to long term. They can be set at any level of the business and can cover financial and non-financial issues important to the business's success Corporate objectives - Measurable, clearly defined targets for how to achieve business aims. Effective objectives should be SMART (specific, measurable, achievable, realistic and time specific) Mission statement - is a short term statement of the company's vision and values which helps to set aims and objectives. This enables employees, managers and customers and possible some suppliers to understand the conduct of the business. It is a statement of purpose, such as 'grow our market share in the UK'. Nike's mission statement is; "To bring inspiration and innovation to every world athlete". Aim - is a generalised statement of what the business plans to achieve in the longer term. A goal or purpose of the business for the future, to inspir...