Promotional Mix
Promotion - The component of the marketing mix that informs and persuades customers about the product in order to sell that product. Promotion is designed to create awareness, interest, desire and action (AIDA) Promotion = INFORM AND PERSUADE The main aim of promotion is to ensure that customers are aware of the existence and positioning of products . Promotion is also used to persuade customers that the product is better than competing products and to remind customers about why they may want to buy. PROMOTIONAL MIX The promotional Mix describes the promotional methods that a business uses to pursue it's marketing objectives. The main elements of the mix are: ▪Advertising (offline and online) ▪Sales promotion ▪Public relations ▪Merchandising PROMOTIONAL METHODS 1) PUBLIC RELATIONS Involves communicating with the media such as newspapers, television and radio in order to get favourable publicity for the organisation. Guarantee of it always being ...