Market Growth 1.1.1
Market Growth - percentage growth of the overall market size (value or volume) over time. Measures the rate of change of market size, which might be rising or falling or remaining stable. Market Growth: • Indicator for existing and potential market entrants ( more businesses might be expected to try and enter fast-growing markets) • Growth rate can be calculated using either value (e.g. market sales) or volume (units sold) • Market Growth is usually expressed as a percentage change on the previous period. Markets can fall in size as well as rise, so market Growth can be negative. Cal culating market growth percentage (Market size this period ÷ market size last period) -1 × 100 (NEW - OLD) ÷ OLD ×100 Present - Past ÷ Past × 100 Links to videos and articles on market share • Calculating and interpreting market Growth • Calculating percentage changes