Edexcel Business A Level Revision

Growth - A common corporate objective which means expanding the sales revenue of a business, probably in the hope that profits will increase too. Another aim is to achieve increased market share and brand recognition, which overlap gently with increased market power. Increased market share gives greater control today and higher brand recognition gives greater influence over what will happen to the business in the future

Portfolio analysis is a method of analysing a business' product according to their potential. It is based on the Boston matrix, which assesses each product in terms of the market growth in its segment plus its market share. It can be used to priorities resources such as cash to put behind its marketing spending. It may also be the starting point for selling off some brands to focus on others. The aim is to provide a framework for a business to look at the opportunity cost of investing in its different product, for example where to spend limited marketing budget for the greatest return. This can be developed into international portfolio analysis, which can look at a country's attractiveness, for example market size, compared with its strength, for example market share. For more on Boston Matrix, go to... http://edexcelbusinessalevel.blogspot.co.uk/2017/01/product-portfolio-boston-matrix.html

Liability - is a company's financial debt or obligations that arise during the course of its business Limited liability - An investor's liability/financial commitment is limited to the total amount invested or promised in share capital. An investor's personal belongings beyond this venture are protected. Unlimited liability - The owners of a business are responsible for the total amount of debt of the business. The owner may lose their personal belongings, e.g. home and cars, if the value of these is needed to cover the debts of the business. UNLIMITED LIABILITY IS SEEN AS A HIGH RISK Incorporated - An incorporated business (also called a corporation) is a type of business that offers many benefits over being a sole proprietor or partnership, including liability protection and additional tax deductions. Forming a corporation also allows you raise capital through sale of shares of your company . Creditors - is owed money, either by a business or an individual f...