Edexcel Business A Level Revision

Business ethics - The moral principles that guide the way a business behaves Trade-off - is when one decision results in the loss of an alternative outcome, for each decision made there may be multiple trade-offs In business ethical standards play a crucial role in the decision-making: Used by individuals to make choices about how to behave They define acceptable conduct in business Should underpin decision making An ethical decision is one that is both legal and meets the shared ethical standards of the relevant business community Note: different countries and cultures have different attitudes to what constitutes acceptable ethical behaviour. Ethics in strategic decisions include: 1) Location decisions Ability to exploit workers Impact on the environment 2) Mergers, takeovers and retrenchment (reducing costs of the business e.g. staffing) Impact on workers Ability to exploit customers or control suppliers Transparency of deals 3) Corruption Dealing with auth...

Porter's Strategic mix -  describes how a company pursues competitive advantage across its chosen market segment by using four generic strategies: mass vs niche and lowest cost vs highest differentiation strategies. Competitive advantage - An advantage over the competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher price. Lost-cost positioning -  Where a business is able to operate at the lowest unit cost in the market, enabling it to charge lower prices than the competition or earn a higher profit margin Differentiation positioning - Where a business is able to distinguish its product or service in the minds of consumers as offering better value - perhaps through quality, branding or other attributes that consumers value Porter suggested two overall business strategies that could be followed in order to gain a competitive advantage: Low cost Differentiation I...