Market Share 1.1.1
Market share - percentage share of the overall market held by a product, brand or business Static Market - the market is remaining the same, no change. Hard to expand your share in a static market as there are no new customers so you would have to steal customers off your competitors and redirect their loyalty to you. • Explains how the overall market is split between the existing competitors • Usually calculated based on market value, but volume can also be used • Good indicator of competitive advantage : Market leaders (with the highest market share) usually have some kind of advantage. Calculating market share Business Sales ÷ Market Sales × 100 Links to videos and articles on market share • Calculating and Interpreting market Share