Market Share 1.1.1

Market share - percentage share of the overall market held by a product, brand or business
Static Market - the market is remaining the same, no change. Hard to expand your share in a static market as there are no new customers so you would have to steal customers off your competitors and redirect their loyalty to you.
• Explains how the overall market is split between the existing competitors
• Usually calculated based on market value, but volume can also be used
• Good indicator of competitive advantage : Market leaders  (with the highest market share) usually have some kind of advantage.
Calculating market share
Business Sales ÷ Market Sales × 100
Links to videos and articles on market share

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