Growth: Increased market power over customers and suppliers - 3.2.1

Growth - A common corporate objective which means expanding the sales revenue of a business, probably in the hope that profits will increase too.

A business will aim to achieve greater market power, which gives it more control over its future, including a greater ability to increase prices. Greater dominance over customers means pricing control ; greater dominance over suppliers gives increasing power to keep purchasing costs down. This allows the business to gain a competitive advantage.